INIZIO Branding

Inizio has been a well known underwear company being active since 1985. In 2018 the company had the need to create a new brand in the retail market. We were asked to design the whole Corporate Image for the new brand, in order to give to the company a fresh and recognizable identity.

Inspired by the new start, we chose the name “Inizio” which means start/beginning in italian, designed in minimal style. Based on that same concept, we created the slogan “The beginning of an addiction”. Black, white and grey are the main colors which represent the quality and high aesthetics of the company.