JUDAH CLUB Rebranding

Judah Club is the different idea in the area of clothing and food service. The company assigned the redesign of the Logo and the Brand Identity to Karotto™.

Based on the former logo of the company, the elephant figure, a symbol of power and success and inspired by the philosophy of Judah Club about loving and admiring ourselves, we redesigned it in strong, clean and geometric lines, which made it more recognizable in the market.

Following this structure and black and white as the basic colors, we designed their catalogues and the whole corporate image.