Primo Posto


Visual Identity, Logotype, Catalogue, Icons Design, Packaging
The briefing:


Fama Food Service has been next to their clients since 1996 offering high quality products in the food supply industry. We were asked to design the Visual Identity and Logo for one of their fine quality pastry products “Primo Posto”.

The fine lines that are featured on the design of the logo refer to an elegant flower, highlighting the refined taste and unique quality of the products.

The red color used in the visual identity emphasizes the passion and desire for continuous progress.

Based on the minimal structure and repetitive patterns we designed the company’s product catalogue and the packaging with red color being the main element.